Green characteristics of RFID technologies: an exploration in the UK logistics sector from innovation diffusion perspective

Logistics is an integral part of the supply chain. Many logistics service providers have acknowledged that if they want to operate more efficiently and responsively, they must adopt technologies that help manufacturers, warehouses, and retailers to communicate with each other more efficiently. Radio Frequency Identification (RFID) technology has been identified as an important application among many logistics technologies and is increasingly gaining both practitioners' and researchers' attention. The purpose of this chapter is to explore the factors affecting logistics service providers' intentions to use RFID technology, with special emphasis on its environmentally friendly green characteristics. The theoretical perspective diffusion of innovations is used for the purpose. The data is collected using a questionnaire survey among the UK logistics companies. The analysis shows that observability of green characteristics positively influences the intention to use RFID.