Exploring everyday energy usage practices in australian households: a qualitative analysis

In recent years, energy conservation research has identified a number of household actions that have the potential to drive significant reductions in carbon emissions in the near-term, without requiring substantial changes to householders' lifestyles or imposing significant financial costs. In this qualitative study, we investigate the potential of some of these actions for behavioral modification by asking householders to reveal the reasons why they perform (or fail to perform) such actions. As part of a telephone survey, a sample of customers (n = 1541) from an Australian energy retailer were asked about their reasons for engaging in specific energy usage practices in one of five household domains: laundry, kitchen, bathroom, space heating/cooling or general appliance usage. Qualitative analyses of participants' open-ended responses revealed that practices in the laundry and kitchen appear to hold the greatest promise for behavioral change, whereas practices in the shower may be more challenging to modify. Integrating our findings with current psychological and sociological knowledge, we present a range of possibilities for future behavior change interventions at the practice-level.