@inbook{2b84c2413f07439c9e7af9788d1f8c15,
title = "Exploring destination managers' approach to shock advertising: the case of Southeast Asian countries and Turkey",
author = "Augusta Evans",
year = "2024",
month = may,
day = "29",
doi = "10.4324/9781003369967-4",
language = "English",
isbn = "9781032440132",
pages = "28--47",
editor = "Jerez-Jerez, \{Mar{\'i}a Jes{\'u}s \} and Foroudi, \{ Pantea \}",
booktitle = "Entrepreneurial Innovation in the International Business of Tourism",
publisher = "Routledge",
address = "United Kingdom",
}