European destination managers’ ambivalence towards the use of shocking advertising

Augusta Evans; Giuseppe Emanuele  Adamo; Barbara Czarnecka

doi:10.1007/978-3-658-24878-9_16

European destination managers’ ambivalence towards the use of shocking advertising

Augusta Evans
, Giuseppe Emanuele Adamo
, Barbara Czarnecka

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This study compares destination managers reactions towards the use of shock advertising in the European tourism sectors and develops the knowledge of how shock advertising can be an effective tool in managing annoying tourists’ behaviours. Impactful communication has often been found to be effective in changing behaviour. Governments and other public bodies use communication, including advertising to educate the public, create awareness and change behaviours (GCS, 2014).

Original language	English
Title of host publication	Advances in Advertising Research X
Subtitle of host publication	Multiple Touchpoints in Brand Communication
Editors	Enrique Bigne, Sara Rosengren
Publisher	Springer Nature
Pages	205–214
ISBN (Electronic)	9783658248789
ISBN (Print)	9783658248772
DOIs	https://doi.org/10.1007/978-3-658-24878-9_16
Publication status	Published - 6 Oct 2019

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European destination managers’ ambivalence towards the use of shocking advertising. / Evans, Augusta; Adamo, Giuseppe Emanuele ; Czarnecka, Barbara.
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication. ed. / Enrique Bigne; Sara Rosengren. Springer Nature, 2019. p. 205–214.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AB - This study compares destination managers reactions towards the use of shock advertising in the European tourism sectors and develops the knowledge of how shock advertising can be an effective tool in managing annoying tourists’ behaviours. Impactful communication has often been found to be effective in changing behaviour. Governments and other public bodies use communication, including advertising to educate the public, create awareness and change behaviours (GCS, 2014).

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European destination managers’ ambivalence towards the use of shocking advertising

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