Abstract
This chapter aims in developing a better comprehension of the concept of employee occupational identity, its antecedents and consequences (employee turnover and work engagement); the importance of the stimuli and its influence on building corporate identity, image and reputation in the digital era explained by using salience as a moderator of this relationship.
| Original language | English |
|---|---|
| Title of host publication | Building Corporate Identity, Image and Reputation in the Digital Era |
| Editors | T C Melewar, Charles Dennis, Pantea Foroudi |
| Publisher | Routledge |
| Pages | 289-306 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781003080572 |
| ISBN (Print) | 9780367531249 |
| DOIs | |
| Publication status | Published - 22 Jul 2021 |
Keywords
- occupational identity
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
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