Diffusion and impact of business analytics: a conceptual framework

Ram Ramanathan; Yanqing Duan; Guangming Cao; Elly Philpott

Diffusion and impact of business analytics: a conceptual framework

Ram Ramanathan
, Yanqing Duan
, Guangming Cao
, Elly Philpott

Business & Management Research Institute (BMRI)

Research output: Contribution to journal › Article › peer-review

Abstract

We discuss a theoretical conceptual framework to help understand how the new business analytics technologies have diffused in firms. We draw on three theoretical perspectives for this purpose. They are innovation diffusion theory, IT Business Value and the technology-organization-environment theory. We develop a conceptual framework that helps understand the interlinkages among factors affecting diffusion of business analytics and its impact on performance

Original language	English
Pages (from-to)	2358-2363
Journal	International Journal of Industrial and Systems Engineering
Volume	6
Issue number	9
Publication status	Published - 1 Sept 2012

Keywords

Business analytics (BA)

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abstract = "We discuss a theoretical conceptual framework to help understand how the new business analytics technologies have diffused in firms. We draw on three theoretical perspectives for this purpose. They are innovation diffusion theory, IT Business Value and the technology-organization-environment theory. We develop a conceptual framework that helps understand the interlinkages among factors affecting diffusion of business analytics and its impact on performance",

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AB - We discuss a theoretical conceptual framework to help understand how the new business analytics technologies have diffused in firms. We draw on three theoretical perspectives for this purpose. They are innovation diffusion theory, IT Business Value and the technology-organization-environment theory. We develop a conceptual framework that helps understand the interlinkages among factors affecting diffusion of business analytics and its impact on performance

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JO - International Journal of Industrial and Systems Engineering

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Diffusion and impact of business analytics: a conceptual framework

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