Destination managers’ ambivalence towards the use of shocking advertising – an exploratory study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	17th International Conference on Research in Advertising 2018
Publication status	Published - 23 Jun 2018
Event	17th International Conference on Research in Advertising 2018 - Valencia, Spain Duration: 21 Jun 2018 → 23 Jun 2018

Conference	17th International Conference on Research in Advertising 2018
Country/Territory	Spain
City	Valencia
Period	21/06/18 → 23/06/18

Handle.net

@inproceedings{7e6b9e21c92e4cf4ad844cb44a275fc9,

title = "Destination managers{\textquoteright} ambivalence towards the use of shocking advertising – an exploratory study",

author = "Augusta Evans",

year = "2018",

month = jun,

day = "23",

language = "English",

booktitle = "17th International Conference on Research in Advertising 2018",

note = "17th International Conference on Research in Advertising 2018 ; Conference date: 21-06-2018 Through 23-06-2018",

}

TY - GEN

T1 - Destination managers’ ambivalence towards the use of shocking advertising – an exploratory study

AU - Evans, Augusta

PY - 2018/6/23

Y1 - 2018/6/23

M3 - Conference contribution

BT - 17th International Conference on Research in Advertising 2018

T2 - 17th International Conference on Research in Advertising 2018

Y2 - 21 June 2018 through 23 June 2018

ER -