Cultural perspectives on advertising perceptions and brand trustworthiness

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Analyzing the Culturally Diverse Consumer in the Global Marketplace
Publisher	IGI Global Scientific Publishing
ISBN (Print)	9781466682627
Publication status	Published - 1 Apr 2015

Keywords

@inbook{1e205286640e45c9a2a9e16b2220f5c5,

title = "Cultural perspectives on advertising perceptions and brand trustworthiness",

keywords = "marketing",

author = "Annie Danbury and Maria Palazzo and Kathleen Mortimer and Alfonso Siano",

year = "2015",

month = apr,

day = "1",

language = "English",

isbn = "9781466682627",

booktitle = "Analyzing the Culturally Diverse Consumer in the Global Marketplace",

publisher = "IGI Global Scientific Publishing",

address = "United States",

}