Abstract
Managing new product development effectively is a trade-off between process and innovation. Keith Goffin and Ben Allen look at the steps engineering managers can take to make sure that the customer's 'hidden needs' are met.
| Original language | English |
|---|---|
| Pages (from-to) | 76-77 |
| Journal | Engineering and Technology -IET- |
| Volume | 3 |
| Issue number | 16 |
| Publication status | Published - 1 Sept 2008 |
Keywords
- Innovation
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