Brandalism, Cascina Cuccagna, Milan, Italy.

Wasteland Poster exhbited at Brandalism Exhbjtion, Cascina Cuccagna, Milan, Italy. Can we fight the big companies that induce consumerism, those that pollute the environment, with street-art? This is what the Brandalism project did at COP21 in Paris. Told by a protagonist, with the slogan: “He who kills the climate kills you too, tell him to stop” Brandalism is an anti-advertising campaign. A project that recovers the original spirit of street art, with unauthorized and unsettling interventions, to oppose consumerism and false needs that brands, advertising, advertising and mass media generate daily. Two days before the launch of COP21, the December 2015 , 2015, six hundred posters were installed in outdoor multimedia spaces throughout Paris. Eighty-two artists from nineteen different countries have created works of art to protest against the control exercised by multinationals, to reveal to the public the connections between advertising, the promotion of consumerism and climate change. A complaint about the influence of multinationals in climate negotiations. From 10 to 20 March 2016, a selection consisting of 30 of these six hundred opereworks in total will be on display at Cascina Cuccagna in Milan. The project is carried out by Cascina Cuccagna and Giacimenti Urbani with the collaboration of Terre di Mezzo.