Abstract
This paper aims to gain an understanding of the nature and extent of the practice of “public relations” in history. The paper uses an analysis of popular narratives (in particular rumour, legend and myth) to inform a detailed case study of Glastonbury abbey in the medieval period.
| Original language | English |
|---|---|
| Pages (from-to) | 294-304 |
| Journal | Journal of Communication Management |
| Volume | 12 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Jan 2008 |
Keywords
- History.
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