An uphill task: what makes an entrepreneurial triumph?

The case explains how Arun, a senior chemical analyst, establishes and grows his entrepreneurial venture, Agro-Needs with the assistance of his son Prasad, an agricultural engineer and partner in the business. The aim of this case study is to teach students how entrepreneurs who want to have an independent career are ‘pulled’ into business and start new entrepreneurial ventures. It reveals how these entrepreneurs stay committed to their work and motivated to achieve exponential growth. It also explains how they cope with problems and failures in start-ups, and how they use social capital to grow their ventures. Further, it also focuses on how entrepreneurs use innovation and competitive advantage to achieve exponential growth. Additionally, it teaches how entrepreneurs introduce innovative products and establish ventures to commercialise them for competitive advantage to achieve growth. Finally, it teaches the importance of information, knowledge and patent in innovation and how entrepreneurs manage risks to achieve growth.