@inproceedings{e3f520e4aa5540dc8217da7092e6bae7,
title = "A study of search user interface design based on Hofstede{\textquoteright}s six cultural dimensions",
abstract = "An information seeker{\textquoteright}s cultural background could influence their preference for search user interface (UI) design. To study cultural influences Geert Hofstede{\textquoteright}s cultural dimensions have been applied to website design for a number of years. In this paper, we examine if Hofstede{\textquoteright}s six cultural dimension can be applied to inform the design of search engine user interfaces. The culturally designed search user interfaces have been evaluated in a study with 148 participants of different cultural backgrounds. The results have been analysed to determine if Hofstede{\textquoteright}s cultural dimensions are appropriate for understanding users{\textquoteright} preferences on search user interface design. Whilst the key findings from the study suggest Hofstede cross-cultural dimensions can be used to model users{\textquoteright} preferences on search interface design, further work is still needed for particular cultural dimensions to reinforce the conclusions.",
keywords = "human-computer interaction, website design",
author = "Karen Chessum and Haiming Liu and Ingo Frommholz",
year = "2022",
month = nov,
day = "9",
doi = "10.5220/0011528700003323",
language = "English",
isbn = "978-989-758-609-5",
series = "Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications",
publisher = "Scitepress Digital Library",
pages = "145--154",
booktitle = "Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications -",
note = "6th International Conference on Computer-Human Interaction Research and Applications - CHIRA ; Conference date: 09-11-2022",
}