Abstract
This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.
| Original language | English |
|---|---|
| Journal | Corporate Reputation Review |
| DOIs | |
| Publication status | Published - 5 Aug 2024 |
Keywords
- Customer engagement
- Global
- International marketing
- Leximancer
- Research method
- Text mining
- VOS
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management
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