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Dive into the research topics where Mahvish Zahara is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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An analysis of AI technology-based service encounters: repercussions for hospitality and tourism operations
Zahara, M., 17 Apr 2025, The Role of Artificial Intelligence in the Tourism and Hospitality Sector. Jerez-Jerez, M. J., Sevilla-Sevilla, C. & Aguiar-Castillo, L. (eds.). Routledge, p. 52-73 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Coca-Cola's AI- driven customer engagement strategy
Zahara, M., 12 Aug 2025, Enhancing Customer Experience With AI-Powered Marketing. Zahara, M. (ed.). IGI Global Scientific Publishing, p. 1-30 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Customer-centric AI: conversational technologies, personalization, and ethical innovation
Zahara, M., 13 Aug 2025, IGI Global Scientific Publishing. 309 p.Research output: Book/Report › Book › peer-review
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Enhancing customer experience with AI-powered marketing
Zahara, M., 12 Aug 2025, IGI Global Scientific Publishing. 301 p.Research output: Book/Report › Book › peer-review
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Meta's AI attribution models enhancing customer experience in digital ads
Zahara, M., 13 Aug 2025, Customer-Centric AI: Conversational Technologies, Personalization, and Ethical Innovation. Zahara, M. (ed.). IGI Global Scientific Publishing, p. 1-30 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Thesis
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Millennials’ perception of environmental sustainability and its impact on purchase intention and actual purchase: a personal value perspective
Zahara, M. (Author), Danbury, A. (Supervisor) & Saeudy, M. (Second supervisor), 14 Jan 2025Student thesis: Doctoral thesis
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