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Dr Joana Almeida

Accepting PhD Students

PhD projects

I am always eager to take on PhD supervision for the following research topics: Complementary and alternative medicine (CAM) therapies practice and use; CAM professionals/practitioners; Regulation of health professions; allied health professions and professionals; professional change and professional relationships; emerging health professions; social policy; Polypharmacy, deprescribing and social prescribing; addictive consumption of prescription drugs/medicines; health promotion; Chronic illness/disorders, chronic pain, mental health, wellbeing; health inequalities, social determinants of health; Qualitative research methods, semi-structured/unstructured interviews, ethnography, participant observation, focus groups, grounded-theory, general thematic analysis, discourse analysis, literature reviews, arts-based methods;

20022026

Research activity per year

Personal profile

Biography

I became a part of the School of Applied Social Sciences at the University of Bedfordshire in January 2018, following my tenure as a Teaching Fellow in Sociology at Royal Holloway, University of London (RHUL) from 2014 to 2017. Prior to that, I was a Mildred Blaxter Postdoctoral Researcher at the Foundation for the Sociology of Health and Illness in 2013/2014 and a visiting lecturer in Sociology at RHUL. I completed my PhD in Health Sociology at Royal Holloway, University of London, in 2012. Before that, I earned both my MSc and BSc in Sociology in my home country, Portugal.

My professional trajectory and expertise have been centred in the field of Sociology of Health, Sociology of the Professions, and qualitative sociological research. My research interests primarily lie in the dynamics of professional work, regulation and the forces driving change particularly within low-status health professions. My doctoral research explored the dynamics among the medical profession, complementary and alternative medicine (CAM) practitioners, and the State within the Portuguese healthcare system. Subsequently, I expanded my research by conducting comparative research between Brazil and Portugal, focusing on the governance and regulation of CAM practices. More recently, my research interests have broadened to include an understanding of the social determinants of health and health inequalities, and the theoretical underpinnings of addictive behaviours, with a particular focus on prescription drugs and the medical use of cannabis.

I have been the Course Coordinator for the BSc (Honours) Integrated Health and Social Care at the Bedford campus since 2021/22. My teaching philosophy adopts an inclusive and interactive approach where I try to intertwine my teaching and research, believing that the two mutually enrich each other. I am genuinely passionate about the transformative power of education and how it shapes the lives of students.

I am recognised as a Fellow of the Higher Education Academy. Professionally, I am affiliated with the British Sociological Association, the International Sociological Association, the European Sociological Association, and the Portuguese Sociological Association. Additionally, I am a research member of the Institute of Applied Social Research (IASR) and the Institute for Health and Wellbeing Research (IHWR) at the University of Bedfordshire, and a member of the Institute for International Responsible Leadership (MIRL). In 2023, I was elected the Vice-President of the ISA RC15 Executive Board (Research Committee Sociology of Health) for four consecutive years.

Research interests

  • Complementary and Alternative Medicine
  • Health Professionals and Health Policy
  • Professionalisation and Professionalism
  • Professional Work, Regulation, and Change
  • Consumption & Wellbeing
  • Prescription Drugs
  • Medicalisation
  • Chronic Illness
  • Addictive Behaviours
  • Technology/Digital Health
  • Arts-based Research Methods

Teaching Expertise

  • Unit leader for Understanding the Human Services (past)
  • Unit leader for Sociology of Health and Illness
  • Unit leader for Introduction to Sociology of Health
  • Addictions and Society
  • Qualitative Research Methods
  • Health Inequalities/Social Determinants of Health
  • Sociological Theory
  • Consumption, Well-Being, and Health

Education/Academic qualification

PhD, PhD Medical Sociology – Towards the Camisation of Health? The Countervailing Power of CAM in Relation to the Portuguese Mainstream Healthcare System, Royal Holloway University of London

Award Date: 1 Nov 2012

Other Postgraduate qualification (Inc. Professional), Postgraduate course in Science, Technology and Communication, Institute of Social Sciences, University of Lisbon

Award Date: 1 Jul 2005

Master, MSc Communication, Culture and Information Technology, Higher Institute of Business and Labour Sciences, Lisbon University Institute (ISCTE-IUL)

Award Date: 14 Sept 2004

Bachelor, BSc Sociology – Faculty of Economics, University of Coimbra, Portugal (1997)

1 Sept 19931 Jun 1997

Award Date: 1 Jun 1997

Keywords

  • HM Sociology
  • Health Sociology
  • Sociology of Professions

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 4 - Quality Education
    SDG 4 Quality Education
  3. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  4. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  5. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  6. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions
  7. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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Collaborations and top research areas from the last five years

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