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Dive into the research topics where Annie Danbury is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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The impact of academic success tutors and coaches on first-year student outcomes
Kaya, S., Nethercott, K., Briggs, S., Brunton, J., Smith, L., Reynolds, J., Danbury, A., Factor, F. & Reid, C., 24 Oct 2025, In: London Review of Education.Research output: Contribution to journal › Article › peer-review
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, A., Palazzo, M., Mortimer, K. & Siano, A., 1 Jan 2018, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. I. R. M. A. (ed.). IGI Global Scientific Publishing, Vol. 3. p. 1524-1543 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Advertising and brand trust: perspectives from the UK and Italy
Danbury, A., Palazzo, M., Mortimer, K. & Siano, A., 25 Sept 2017, nan.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Emotional appeals in UK Business-to-Business financial services advertisements
Mogaji, E., Czarnecka, B. & Danbury, A., 20 Sept 2017, In: International Journal of Bank Marketing. 36, 1, p. 208-227Research output: Contribution to journal › Article › peer-review
Open AccessFile31 Citations (Scopus)2 Downloads (Pure) -
How we are tempted into debt: emotional appeals in loan advertising in UK newspapers
Czarnecka, B., Czarnecka, B., Danbury, A., Mogaji, E. & Farquhar, J. D., 6 Oct 2017.Research output: Contribution to conference › Paper › peer-review
Open AccessFile1 Downloads (Pure)
Thesis
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An analysis of the involvement construct in the information processing of advertising messages
Danbury, A. H. (Author), Jan 2007Student thesis: Doctoral thesis
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